When global travel stood still, how could an airport move forward?
It’s no secret that Vancouver International Airport is indeed an international darling– if you want a Gucci handbag before your next flight to Cancun, you know where to go. In the midst of a pandemic, however, all of that external praise went out the window.
With passenger volumes near their lowest in decades, YVR saw the opportunity to reconnect with its home communities, and bravely took it. With inspired, visionary leaders newly at-the-helm, we had the chance to refocus the airport’s positioning and visual language to inspire pride among those who’d been there from the start.
- Vision Storytelling
- Brand Copywriting
- Creative Direction
- Graphic Design
- Custom Illustration
- Communications Toolbox
- Facilitated Community Engagement
- Brand Ecosystem Mapping
- Organizational Discovery
Collaborators: Lindsay Elliott Photography, Christopher Richards, Kate Swaney and Marcomms. Musqueam Blanket Design by Felecia Stogan and Sandra Fossella