Wavefront Centre

Making waves, breaking barriers.

In 2017, we partnered with Wavefront to imagine a bold course forward.

For over fifty years, they’d operated under a cramped, dated name– Western Institute for the Deaf and Hard of Hearing– that didn’t inspire anybody. With an upcoming move into a first-of-its-kind, purpose-built facility on the horizon, the time had come for its brand to move forward.

We knew there was a lot of potential here, as every person we spoke with was passionately invested in the future of the organization, but it had been decades since anybody had asked most community members how they wanted to be regarded. So that’s where we started: open dialogue, soft research, and forgetting everything we thought we knew.

  • Organizational Discovery
  • Facilitated Community Engagement
  • Brand Naming
  • Bias Mitigation
  • Core Purpose Discovery
  • Community Context Research
  • Vision Storytelling
  • Creative Direction
  • Web Design
  • WordPress Development
  • Campaign Strategy
  • Communications Toolbox
Collaborators: MGBA Architecture, SGI Communications, Lindsay Elliott Photography, Allison Boulier Photography, Early Creative, Scott Knowles Design, Gergo Farkis Photography, Love Fundraising

Four years after partnering, Wavefront Centre for Communication Accessibility is changing the game. In 2020, the Rick Hansen Foundation named their newly branded facility the most accessible building in North America, and business volumes continue to climb.